“Reading Is Fundamental (RIF), the nation’s oldest and largest children and families’ literacy nonprofit organization, today announced a new national strategic partnership with Oriental Trading Company (OTC), the nation’s largest direct marketer of party supplies, arts and crafts, toys and novelties and a leading direct marketer of home décor products. The strategic partnership will provide tools to thousands of local RIF volunteers and coordinators to assist with creating themed free book distribution events in local markets across the country.” (3/8/10)
