In 2014, DICK’S Sporting Goods announced a $25 million, two-year commitment to youth sports in the United States. At the heart of this effort: a crowdfunding platform which allowed the most at-risk teams a tool to mobilize their networks and earn matching donations. (Learn more about Sports Matter in this short video.) DICK’S energized the movement by leveraging many of its corporate assets and channels from TV spots on ESPN to celebrity social media outreach, PR to employee engagement, vendor relationships to live events.
The result: 184 teams from 35 states and 35 sports raised $2M from their own networks with a matching $2.6M from the DICK’S Sporting Goods Foundation. Along the way, teams were coached on online fundraising and social media skills, ensuring a more sustainable impact and broadening awareness of Sports Matter among thousands of donors. All guided by DICK’S core belief that the future of youth sports is what matters most to its consumers and business.
Join us to hear Elizabeth Baran, senior corporate counsel and co-executive director of the DICK’S Sporting Goods Foundation, and Grant Garrison, managing director of GOODcorps, as they share lessons learned from Sports Matter and how those have informed year two of the program.
Some of the lessons you will hear about:
- Crowdfunding is not for the faint of heart
- A clear call to action matters
- Each of the 184 teams needed unique support
- Get feedback early and often
- Retailers occupy a powerful position to collaborate with vendors
- Point of sale has massive potential
- Aligning company values, philanthropy, and brand simplifies the consumer experience
- Hustle – just like you do on the field
You Will Receive:
- Unlimited access to the recorded version of this webinar (a great option if you’re not able to attend on the designated date and time)
- A download of the slide deck that accompanies this webinar
About Your Instructors: