Nearly a year into the Covid-19 pandemic, uncertainty about what the future holds continues to reign. Although the term is overused, organizations have and will continue to need to “pivot” to adapt their operations to be accessible to customers, employees, investors and other stakeholders.
In this free white paper sponsored by Salesforce.org, we home in on a very specific pivot which we’ve dubbed the “purposeful pivot”. A business that redeploys assets to create societal good. A nonprofit moving with unprecedented speed to provide corporate partners with new solutions to new problems created by the pandemic.
Not only will you read mini case studies of organizations creating meaningful impact through intentional “pivots”, you’ll also learn key lessons including how to:
- Cooperate with those you might normally consider competitors
- Move quickly to boldly stand up impactful programs with new or existing partners
- Revisit your roots to reimagine legacy programs
- Redeploy existing physical distribution channels
- Create and leverage new digital distribution channels
- Unite and engage employees by helping them be a part of a meaningful activity
- Consider existing social impact efforts as solutions to emerging business challenges
- See new issues created by the pandemic as spurs to create social impact programs
- Band global communities together in support of a shared movement
Case studies include examples featuring:
- Activision Blizzard
- Boys & Girls Clubs of America
- CARE International
- Colgate-Palmolive
- Feeding America
- Johnson & Johnson
- Murphy USA
- Riot Games
- Save the Children
- Subaru
- sweetgreen
- TerraCycle