Recorded Webinar
Point-Of-Sale Pandemic Pivots And Best Practices
The power of point-of-sale fundraising lies in asking consumers to donate to a good cause the moment they have their wallet out at checkout.
But what happens when those in-person transactions are happening much less frequently than normal due to a global pandemic?
You pivot, of course!
Michelle Hall
Manager, Cause Marketing at Macy's
Michelle Hall is Manager of Cause Execution at Macy’s. In this role, she oversees all customer-facing giving initiatives. Throughout her time at Macy’s, Michelle has worked on campaigns that have raised over $100 million for charities like Make-A-Wish, Breast Cancer Research Foundation, Blue Star Families and more.
Stuart Brown
Executive Director, Inspire Brands Foundation
Before joining the Inspire Brands Foundation, Stuart developed a passion for leveraging innovation to promote community impact while working for Fortune 500 companies, industry-leading non-profits and a West African start-up. He is an alumnus of Auburn University where he earned a bachelor’s degree in Industrial Engineering as well as the Kellogg School of Management where he earned his MBA.
Steele Ford
SVP, Strategic Partnerships at ALSAC/St. Jude Children's Research Hospital
