Today on CauseTalk Radio, Megan and Joe talk to Karen Wu, a leading authority on cause marketing law at Perlman & Perlman, about the 10 Commandments of Cause Marketing Law, a new infographic from Selfish Giving and Perlman & Perlman.
Megan, Karen and Joe discuss these ten commandments:
Thou shalt comply with the law.
Thou shalt not mislead.
Thou shalt clearly state donation amount.
Thou shalt meet Better Business Bureau Standard #19.
Thou shalt register/file, if required.
Thou shalt enter into a written agreement.
Thou shalt avoid unintended endorsements.
Thou shalt be aware of UBIT.
Thou shalt not wait until the last minute.
Thou shalt seek advice from good advisors.
Karen Wu, Perlman & Perlman, LLP
SelfishGiving and Perlman & Perlman’s Infographic
Cause Marketing Forum’s Online Legal Resource Center
Karen Wu’s Articles on Cause Marketing Law in The Nonprofit Times