Today on Cause Talk Radio, Megan and Joe talk with Joe Hamlin, Director, Corporate Development at Cleveland Clinic about the growth of the hospital’s cause marketing program from zero to $750,000.
The growth of the program is impressive in light of the clinic’s small cause marketing staff, which also handles sponsorships and traditional corporate giving – among other things.
The two-person team – Joe Hamlin and senior director Chris McMahan – are a formidable duo (think Batman and Robin)!
Joe has been with Cleveland Clinic for nearly three years. He came from a position that’s good training ground for cause marketers: sponsorship sales for the Cleveland Cavaliers and the Lake Erie Monsters, Cleveland’s AHL hockey team.
Joe and Chris’ first order of business was to identify companies that had more to offer than traditional corporate gifts. They also focused on the most lucrative types of cause marketing programs: charity pinups, register programs and percentage-of-sales programs.
Tune in to hear how Cleveland Clinic took a partnership with a local garden center chain from $9,000 in 2013 to $100,000 in 2014!
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