DAVOS, Switzerland–(BUSINESS WIRE)–The Procter & Gamble Company (NYSE:PG) today announced the introduction of reusable, refillable packaging on some of its most popular products as part of a new effort that aims to change the world’s reliance on single use packaging and disposable waste. Additionally, new “collect and recycle” circular solutions that help eliminate waste were also introduced as part of a partnership with Loop, a circular e-commerce platform developed by international recycling leader TerraCycle. Many of P&G’s largest global brands, including Pantene, Tide, Cascade, and Oral-B will participate in this innovative platform later this year.
Loop is a first of its kind global packaging and shopping circular solution which aims to improve the environmental performance and convenience standards compared to current e-commerce solutions through packaging that is collected, cleaned, refilled and reused. Loop also offers the option to collect used products from consumers’ doorsteps for further recycling or reuse. P&G was the first consumer products company to join Loop.
Announced at the World Economic Forum Annual Meeting in Davos, Switzerland, this partnership further advances P&G’s Ambition 2030sustainability goals and the Company’s ongoing commitment to turning sustainable intentions into positive everyday actions.
P&G scientists and engineers have developed innovative manufacturing, packaging and distribution solutions that will delight consumers and make sustainable living easy for participating consumers. Eleven P&G brands will be available in Loop in one of three formats. The Loop system will be validated and optimized through real in-market learning experiments beginning in mid-2019 in New York and Paris.
Household favorites such as Pantene, Tide, Cascade and CrestTM have designed new durable and refillable packaging, featuring luxurious containers with new features and functionalities.
“We are building on more than 180 years of innovation and world-class consumer insight to enable responsible consumption at scale,” said Virginie Helias, P&G’s Vice President and Chief Sustainability Officer. “We’re proud to partner with TerraCycle as the first CPG company to be part of this transformative program, which is just one of the many ways we are delivering on our Ambition 2030 goals to accelerate sustainable innovation and drive circular solutions.
“The time to act is now. We are passionate about harnessing the power of our global reach and the strength of our trusted global brands to scale-up more sustainable solutions. Transformative partnerships are key to achieve this mission as no one can succeed alone,” she continued.
“We are happy to partner with P&G and other global brands, retailers, infrastructure companies, and the World Economic Forum to create a new way to more responsibly consume products,” said TerraCycle CEO Tom Szaky. “Loop aims to not just eliminate the idea of packaging waste but greatly improve the product experience and the convenience in how we shop. Through Loop, consumers will be able to responsibly consume products in specially-designed durable, reusable or fully recyclable packaging. Through the power and reach of trusted brands such as those of P&G we will be able to change consumers’ habits and achieve the scale required for the model to achieve its objectives.”