This FREE Webinar is sponsored by Catalist
Stewardship is a really big word. Such a big word it seems every organization defines it just a little bit differently. They make it their own. They include activities in their meaning that are both common to the fundraising sector and unique to their nonprofit at the same time. It can be a challenge to create best practice tactics that work for all. Yet, the act of stewarding your donors or partners may be the single most important effort for any corporate partnerships team to ensure year-after-year partner renewal.
In Catalist’s 2018 Corporate Partnership Benchmarking Study, nonprofits report that 85% of their corporate revenue portfolio comes from their existing partners, as opposed to new business. So what do the nonprofits who are leading the industry in partnership growth and renewals have in common? Measuring their ROP (return on partnership). In this day and age of big data and real time analytics – tracking, measuring and valuing your corporate partnerships is now perhaps the single biggest requirement in partner stewardship to both maximize existing partners, but also to prove to new prospects you can be good stewards of their investment.
Join Catalist’s Maureen Carlson, Lyft’s Veronica Juarez and Children’s Miracle Network’s Clark Sweat to discuss stewardship and the secrets to their partnership growth success.
- Direct insights from nonprofit leaders who are accelerating their partnerships at a record-breaking pace
- An exclusive deep-dive into Catalist’s formula for effective corporate partner stewardship
- Catalist’s partnership measurement roadmap, highlighting an actionable step-by-step guide to create or refine your internal measurement processes
- Partnership growth case studies sharing industry examples of the power of measurement and communicating ROP