Fossil Group announced today the launch of its newest collection of fashion watches, Mon Amie. A first for the company, the sleek new line was developed in collaboration with WE Charity, part of WE—a unique family of organizations that brings people together and gives them the tools to change the world.Fossil Group announced today the launch of its newest collection of fashion watches, Mon Amie. A first for the company, the sleek new line was developed in collaboration with WE Charity, part of WE—a unique family of organizations that brings people together and gives them the tools to change the world.
When you shop the collection, you’ll find watches that tell a story and help you give back to the cause you care most about – water, opportunity, education, health or food.
Fossil Group developed Mon Amie, French for “my friend”, to create a brand that connects people and creates opportunities for them to give back. Every purchase of a Mon Amie watch supports WE Charity’s sustainable international development model, WE Villages, by donating to one of five WE Villages pillars designed to help break the cycle of poverty: Education, Water, Health, Food and Opportunity, so customers can select the cause that matters most to them. Each watch comes with a shareable pin to give to a loved one to encourage them to be part of the Mon Amie family and join in the spirit of giving.
Each watch in Mon Amie’s debut collection helps families in Kenya in a unique way:
• Health watch: Purchase gives prenatal care for one woman
• Education watch: Purchase gives school supplies for a classroom
• Food watch: Purchase gives school lunches for two months for one child
• Opportunity watch: Purchase gives financial literacy training for 10 women
• Water watch: Purchase gives clean water for a family for two weeks
“We wanted to celebrate the bonds between people while helping them have a real impact on the cause they care the most about,” said Mon Amie Creative Director, Manali Mohanty. ”
We care deeply about the causes Mon Amie supports and aimed to create that tangible connection through our product. We paid meticulous attention to detail to ensure that the product is stylish, on-trend and creates a meaningful experience for the customer.”
Powered by WE’s Track Your Impact model, every Mon Amie package comes with an 8-digit code allowing customers to track exactly where and how their purchase has made an impact in a WE Villages partner community.
Hailey Devine of Somewhere Devine will serve as the first brand ambassador for the Mon Amie family and will journey to Kenya this fall to visit one of the communities that will be impacted by Mon Amie’s partnership with WE Charity. She’ll share her experience across her blog and social channels to encourage her followers to get involved and spread Mon Amie’s mission to their friends and loved ones.