Via Mashable, here’s a brilliant use of a popular experiential game to bring attention and awareness to the UN’s Sustainable Development Goals (rebranded to ‘Global Goals’) via a nonprofit, awareness-building partnership:
At the 2017 World Economic Forum in Davos, Switzerland, The Pokémon Company and Niantic, developer of the hit mobile game Pokémon Go, have teamed up with nonprofit agency Project Everyone to create special PokéStops around the event’s location. The campaign aims to remind attendees of the world’s most pressing issues, and why they should be priorities at the conference.
Each of the 17 new PokéStops — where players can collect items and catch more Pokémon — represents one of the U.N.’s Sustainable Development Goals, also know as the Global Goals. From ending poverty and hunger to achieving gender equality and taking climate action, these goals act as a blueprint to make a better world by the year 2030.