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During these unprecedented times, nonprofit leaders are struggling with how to respond to and engage with their corporate partners. What partnership plans, if any, can remain business-as-usual? Which plans should pivot? Which should be postponed or canceled altogether? And, what is the best way to navigate conversations through all the unknowns?
Armed with data from a new Engage for Good survey of nonprofit leaders, we share aggregated planning insights, revenue forecasts and a snapshot of anticipated implications for cause activation timing.
For Momentum’s Mollye Rhea, a 25+ year veteran in the industry, leads a panel discussion with the American Red Cross‘s Amanda Lepof, DonorsChoose‘s Janelle Lin, Think About Your Eyes’ Jane Balek and Coca Cola‘s Yunice Emir who share real-time updates on how they are altering their partnership plans for 2020.
Among the topics we’ll cover:
- Marketplace updates and partnership benchmark data
- Expert practitioners will share their actions plans for moving forward
- Tips for navigating difficult conversations with your partners
- Resources roll up – where to find relevant content on keeping up with COVID
- Questions & Answer session
This panel is led by Mollye Rhea, President and Founder of For Momentum. Through her work in nonprofit development, brand marketing and cause marketing, Mollye has a unique 360-degree perspective of what fosters success in strategic cause partnerships. In her 25+ years in the field, she has developed sponsorship strategies for dozens of nonprofit organizations and hundreds of brands. Mollye has served a broad range of nonprofit organizations including the American Cancer Society, March of Dimes, Arthritis Foundation, Communities in Schools and more!
