Webinar Library

Ethical Storytelling for Corporate Social Impact

WEBINAR

Ethical Storytelling for Corporate Social Impact

In a world where ESG initiatives have become a mainstream and mandated necessity, corporations are increasingly expected to demonstrate their social impact in highly visible and authentic ways. This webinar explores how companies can embrace ethical storytelling techniques that align brand narratives with real impact, ensuring that stories are told with dignity and respect for the communities they serve.

As companies face greater pressure from their stakeholders to create and demonstrate social impact in highly visible and tangible ways, they are drawing on traditional advertising and communications practices to share the stories of their impact – but impact storytelling requires a different approach and toolkit to create and deploy compelling content that honors those who share their experiences.

Join Monica Rowe, CMO of CARE, and Cortney Stapleton, CEO of The Bliss Group, as they discuss the methodology developed by CARE and The Bliss Group for crafting compelling, human-centered impact stories. You’ll learn how to shift narratives away from exploitation and towards ethical, inclusive storytelling that amplifies voices and fosters genuine connection with your audience.

Key Takeaways:

  • Leverage Ethical Storytelling Principles: Move beyond traditional welfarism and the “white savior complex” by embracing storytelling techniques that honor the humanity and agency of those impacted by your initiatives.
  • Craft Compelling Narratives: Discover how to frame and contextualize your impact stories, utilizing data and human-centric techniques to evoke emotional resonance while maintaining ethical standards.
  • Engage Communities Responsibly: Learn how to engage communities in storytelling without pressure or payment, fostering authentic and meaningful connections.
  • Understand Your Storytelling Archetype: Identify the right storytelling style for your organization to ensure your impact narratives are aligned with your ESG goals and values.