In a world where ESG initiatives have become a mainstream and mandated necessity, corporations are increasingly expected to demonstrate their social impact in highly visible and authentic ways. This webinar explores how companies can embrace ethical storytelling techniques that align brand narratives with real impact, ensuring that stories are told with dignity and respect for the communities they serve.

As companies face greater pressure from their stakeholders to create and demonstrate social impact in highly visible and tangible ways, they are drawing on traditional advertising and communications practices to share the stories of their impact – but impact storytelling requires a different approach and toolkit to create and deploy compelling content that honors those who share their experiences.

Join Monica Rowe, CMO of CARE, and Cortney Stapleton, CEO of The Bliss Group, as they discuss the methodology developed by CARE and The Bliss Group for crafting compelling, human-centered impact stories. You’ll learn how to shift narratives away from exploitation and towards ethical, inclusive storytelling that amplifies voices and fosters genuine connection with your audience.