Member Webinar: Designing a Benefits Matrix

MEMBER WEBINAR

Designing a Corporate Benefits Matrix

This webinar brings one of our most popular #EFG2024 Workshops to the entire memberbase.

Join the American Immigration Council’s Sofi Goode and GLSEN’s Leah Kartun for a digital workshop on how to build a best-in-class benefits matrix that excites companies to see you as a business and thought partner, and not just a charity. Sofi & Leah will outline the fundamental components of a compelling benefits matrix, including how to identify which benefits to offer, structure them into tiers, price them, and position them as a critical part of your pitching process. They will also provide strategies for getting internal buy-in to offer these benefits and how cross-departmental processes should operate to drive success for your organization and your corporate partner.

Whether you’re a seasoned professional refining your strategy or new to benefits planning, this digital workshop will equip you with actionable insights and tools to build lasting corporate partnerships.

*Please note this webinar is exclusive to members. Find out more about membership here.

Key Takeaways:

A comprehensive understanding of the various components of a benefits matrix
How to identify benefits that companies find valuable to reach their business and cause goals
Strategies for securing internal buy-in and establishing an implementation plan centered on effective collaboration
A process for tracking and managing benefits with multiple partners

Presenters

Sofi Goode

Director of Institutional Giving, American Immigration Council

Sofi Goode is a dedicated fundraising professional committed to fostering inclusivity and justice within our society. Currently, she serves as the Director of Institutional Giving at the American Immigration Council, building mission-centered, cross-sector partnerships with companies and foundations to further a fair and just immigration system. Her previous role at The Trevor Project saw her leading a passionate team, establishing long-term partnerships with major brands and small businesses alike to combat suicide among LGBTQ+ youth. Over her career, Sofi’s impact has extended into reproductive rights advocacy and securing grants for educational services in low-income communities in Los Angeles. She is based in Los Angeles and enjoys bike rides, new recipes, and a compelling coming-of-age story in any format.

Leah Kartun

Associate Director, Corporate Partnerships, GLSEN

Leah Kartun is a seasoned professional in nonprofit partnerships and corporate fundraising, bringing nearly a decade of experience to her role. She joined GLSEN in April 2023, continuing her dedicated career in fostering connection and building community to create positive change.

With a background that spans national and global organizations such as The Trevor Project, The Nature Conservancy, and the USO, Leah has honed her expertise in cultivating impactful partnerships and securing vital resources to support mission-driven initiatives.

Originally from the suburbs of Chicago, Leah now calls Austin, TX home, where you’ll usually find her out in nature, golfing, or spending time with her partner, Alyson, and her family. Leah earned her B.A. in Gender & Sexuality Studies from New York University and went on to complete her Master’s degree at George Mason University