Iconic Beauty Company Debuts New "1 in 3" Video During National, Week-Long Initiative
DALLAS, March 7, 2016 /PRNewswire/ — 12.7 million people are physically abused, raped or stalked by their partners each year while 1 in 3 adolescents experience dating abuse. As one of the corporate leaders working to end domestic violence, Mary Kay Inc. will partner with NO MORE to serve as the lead corporate sponsor of NO MORE Week 2016. From March 6-12, Mary Kay will convene with other key organizations in the fight against domestic violence and sexual assault to sponsor activities and raise awareness for these epidemics.
NO MORE encourages organizations and companies of all types to participate in NO MORE Week. An activity guide for the week is available through NO MORE, and organizations wishing to get involved can document their efforts through social media, using a variety of specific hashtags. An assortment of videos and PSAs, including Mary Kay’s #ManUp video, accompany the activities. During NO MORE Week 2016, Mary Kay will also launch the first video in its “1 in 3” series, debuting this year and highlighting the prevalence of abuse in dating relationships.
“With the fight against domestic violence as a key tenet of the Mary Kay identity, we are proud to support NO MORE Week as the lead sponsor this year,” said Crayton Webb, Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. “Through a wide variety of impactful and eye-opening activities, we hope participants around the nation feel equipped to take a stand against abuse and assault every week of the year.”
Through its “Don’t Look Away” campaign, Mary Kay facilitates multiple initiatives fighting domestic violence each year working to educate the public on recognizing the signs of an abusive relationship, how to take action and to raise awareness for support service. Its recent Mary Kay Truth About Abuse Survey explored how American’s understanding of domestic violence is changing, and gauged attitudes with respect to this evolving issue.
“Mary Kay’s support for NO MORE Week allows us to draw increased attention to the issues of domestic violence and sexual assault,” said Virginia Witt, NO MORE Director. “As a leading voice in the conversation surrounding these tragic epidemics, Mary Kay offers insights and expertise that heightens our influence and reach throughout NO MORE Week.”
Mary Kay has a deep commitment to ending abuse and, alongside The Mary Kay FoundationSM, has given $50 million to domestic violence prevention and awareness programs in the past 15 years. Mary Kay is also the lead sponsor of the nation’s first-ever text-based helpline operated by loveisrespect. By simply texting ‘loveis’ to 22522, teens and young adults are safely and anonymously connected to trained peer advocates who provide support, safety tips and referrals for their own relationships or a friend’s.
About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.
About NO MORE
NO MORE is a public awareness campaign designed to engage bystanders around ending domestic violence and sexual assault. Launched in March 2013 by a coalition of leading advocacy groups, service providers and major corporations, NO MORE is supported by hundreds of national and local groups and by thousands of people who are using its signature blue symbol to increase visibility for these hidden issues. Learn more about NO MORE or download our free tools at www.nomore.org. And for regular updates, follow NO MORE on Twitter, Facebook and Instagram.