Need a way to more fully engage employees, either your own or those of a corporate partner?
Here’s an example worth noting:
When TCC Wireless set out to create an employee engagement program with little staff support, they started with a simple idea: provide their primarily-millennial employees in 28 states with backpacks filled with school supplies and ask them to find needy kids and distribute them.
Word quickly spread about the backpack program and people in need started showing up at TCC Wireless stores. Kids and parents expressed their gratitude to employees directly and employees were hooked. Their program, now called Culture of Good, was born.
Today TCC enjoys a turnover rate 20% below the national retailer average, as well as engaged employees and profits at record levels. Seventy percent of TCC employees believe Culture of Good has earned them new customers.
Here are a few lessons we can learn from TCC Wireless, whether you approach employee engagement from the corporate or nonprofit angle:
1) Keep it simple. Don’t have a million-dollar budget and a staff of 25 to create an elaborate program? No problem. Start with something small, tangible and easy to execute. Need ideas? Ask your employees!
2) Trust employees to get it right. As TCC Wireless sent backpacks out to the field, they also empowered employees – not just management – to find the need in their community. Trusting employees with execution may feel risky, but, more importantly, it feels important to employees.
3) Stay local. While it may be easier to coordinate a national giving program, the power of employees giving back to their local community is unparalleled. Worried about a complicated execution? See #2 above and delegate the responsibility.
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