Point-of-sale fundraising is a tried and true tactic that companies and nonprofit organizations utilize to engage consumers around good causes when they’re most likely to donate: at checkout.
At 37 years young, MDA Shamrocks is one of the nation’s longest-running ‘pin-up’ fundraising programs. What started in a local pub as a St. Patrick’s Day ☘️ campaign has grown to 20,000 retail locations nationwide and has raised more than $323 million. A “tip of the hat” to this long-standing program! Click to Tweet
Increasingly, we’re seeing online and mobile point-of-sale initiatives. Last November, Lyft reported that over 18 months passengers had rounded up 20 million rides to donate over $10 million dollars via the company’s ‘Round Up and Donate’ in-app program. Click to Tweet
This kind of success is easier to understand when you know that 69% of consumers have given at point of sale in the last 12 months, according to Catalist’s 2018 report ‘POS Giving: Progressing and Prospering.” Of those consumers, 81% say they like or don’t mind being asked to give at the register. Click to Tweet
We’re so fascinated by this tactic that every other year we conduct an industry survey called ‘America’s Charity Checkout Champions’ (click here to download the 2017 report). It’s a comprehensive look at point-of-sale programs that raise over $1 million at checkout in a given year.
2019 is our year to roll out this exciting report once again but we need your help!
If you’re associated with one of those programs, please take a few moments to complete this survey to be included in this year’s exclusive EFG report (and get the first look at this year’s data as a thank-you). We’re only collecting data through March 31, so please take a moment to get it done this week.
And NEW this year is a ‘rising stars’ supplemental report. If your point-of-sale fundraising campaign raised between $750,000 – $999,999, we want to hear from YOU as well. Click here to complete the Rising Stars survey.