PepsiCo-owned LIFEWTR is celebrating diversity, equal opportunities and women in the arts to engage consumers and rev up its marketing traction as the crucial summer season begins. Its eye-catching new bottles also represents another step in the evolution of beverage brands using their packaging as canvases for added interest and even customization in ways that keep consumers coming back to the brand and looking for the latest.
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LIFEWTR Boosts Women Artists with Limited Edition Bottles
