December 8th, 2020 at 1:30pm ETRegister Now! (FREE to EFG Members or $99)
Best Friends Animal Society is on a mission to ensure every animal shelter in the U.S. is no-kill by 2025 with the support of corporate partners. The small-but-mighty corporate development team at Best Friends has evolved their partnership strategy into a diverse portfolio of committed and highly recognized brands like Wellness, Fresh Step, Aldi, Aeropostale, Little Tikes, Ruggable and many others.
In this webinar, Best Friends’ Elysia Howard will walk you through the steps her nonprofit has taken to collaborate, steward, and innovate alongside for-profit partners, including a robust licensing program. She’ll share the team’s approach to licensing, co-branding and co-ventures with corporate partners complete with lessons learned and help you determine which of these strategies is right for your brand.
You will learn:
- Why a solid nonprofit brand is foundational to any solid corporate partner strategy
- How to identify diverse partnership opportunities between complementary brands
- The difference between licensing, co-branding and co-venture (and which is right for you)