“When shoppers “”Give Jeans”” of any brand at select Levi’s(R) stores nationwide between May 1 and May 10, they will receive a 25 percent discount off a new pair of Levi’s(R) jeans. The denim collected during Levi’s(R) “”Give Jeans”” campaign will be donated to Goodwill Industries(R) to be sold in local Goodwill(R) stores. Jeans are the top-selling apparel product in Goodwill stores, and revenues from the sales will help fund Goodwill job training programs that benefit hundreds of thousands of people each year. The “”Give Jeans”” program is part of Levi Strauss & Co.’s long-standing commitment to community involvement and is intended to encourage customer participation in Levi’s(R) annual “”501(R) Day.””” (4/29/09)
