Today, more than ever, employees are looking for purpose in the workplace. Employees are often an under-leveraged and under-engaged stakeholder base when it comes to corporate philanthropy and societal engagement.
Since its inception, General Mills has invested in its communities with charitable cash giving, employee volunteerism and food donations which enabled the company to make a difference globally and locally. Notwithstanding this legacy of giving, General Mills only recently began to ask employees how they would like to be engaged.
Over a six month period, the Foundation led an effort to engage employees around the world to understand what matters to them and how General Mills should show up in their communities as well as how the company could address the major food-related challenges of the day. In this webinar, General Mills Foundation’s Mary Jane Melendez will share how the employee feedback was so powerful that General Mills re-aligned its global philanthropy strategy and unleashed a new catalyst of value creation.
You Will Learn:
- How and why feedback from General Mills’ employees led the Foundation to refocus its charitable giving and employee engagement programs.
- How General Mills implemented a global philanthropic strategy that:
- Put employee engagement at the center
- Moved cash giving from grant-making to aligned value creation
- Advanced measurement and evaluation so the company could more clearly articulate its societal impact
- How employee-centered engagement in corporate philanthropy can become a powerful value creation tool to:
- Attract, retain and inspire employees;
- Help the businesses to do well by doing good;
- Tell the story of how General Mills lives its values and fulfills its purpose.