UN Women and Unilever co-convened an industry group called The Unstereotype Alliance in Cannes to tackle how the industry can affect positive cultural change by using the power of advertising to help shape perceptions that reflect realistic, non-biased portrayals of women and men.
Joined by leaders including WPP, IPG, facebook, Google, Mars, Microsoft and J&J, the Alliance met on June 22nd to define priority commitments to set the vision and key strategic priorities.
Keith Weed, Unilever’s CMO remarked,
We believe cross-sector collaboration will lead to sustained transformation. This is no longer just a social imperative but a business one, progressive ads have been found to be 25% more effective and deliver better branded impact.
