Larry, the Quaker Oats icon, is growing a mustache for Movember.
Campaign: Larry the Mo Bro
Company: Quaker
Nonprofit Partner: Movember
Launch Date: November 13, 2013
Campaign:
Movember continues to take the world by storm with mustachioed men raising money in droves for men’s health concerns. This year, even the Quaker Oats icon, Larry, is growing a mustache in support of the cause. Quaker will donate $25,000 to Movember and has set up a pledge page where fans can raise additional dollars. Larry’s growing mustache can only be seen on Facebook.
Our Take:
One great thing about Movember, and probably a reason the movement has spread far and wide, is that there are seemingly endless ways to participate. Quaker’s social-media-based campaign with a small brand donation is one way. Movember’s light-hearted take on a serious issue allows virtually anyone to participate, including brands large and small.
Leave a Reply