An impressive first-year effort from this point of sale campaign from Lane Bryant benefitting St. Jude Children’s Research Hospital, raising $639,000, exceeding their fundraising goal of $440,000. In addition to the consumer donation campaign, the brand raised awareness for its efforts via its digital channels, hosting a St. Jude takeover on social, asking followers to share an image of a star and tag it with #Shine on Facebook, Instagram and Twitter.
Lane Bryant, the most recognized specialty size apparel brand, is thrilled to announce that the brand has contributed $639K in donations to support the St. Jude Children’s Research Hospital® annual Thanks and Giving® campaign.Throughout the holiday season, Lane Bryant worked to raise both donations and awareness of the hospital and its lifesaving mission through a variety of ways. The brand offered exclusive coupon books for a $5 donation, as well as a register round-up in store. Clients were able to “round-up” their purchase to the nearest dollar for donation, or had the option to contribute a flat $2, $5 or $10 donation to St. Jude.