Land O’Lakes Is Donating Meals to People in Need for Every Food Photo You Delete From Instagram | Adweek

Who doesn’t have too many food photos in their Instagram feed? In a clever reversal of the typical social media + cause campaign, Land O’Lakes is asking users to DELETE a food photo from Instagram in order to unlock 11 meals via Feeding America. The goal donation is 2.75 million meals or about $250,000.

With help from The Martin Agency, Land O’Lakes created the “Delete to Feed” campaign, aiming to help Feeding America erase hunger, one Instagram photo at a time. Participating is really simple. Any Instagram-loving foodie can do it. All you have to do is delete one food photo from your Instagram account and Land O’Lakes will donate 11 meals to those in need.

Read Full Article on AdWeek