Who doesn’t have too many food photos in their Instagram feed? In a clever reversal of the typical social media + cause campaign, Land O’Lakes is asking users to DELETE a food photo from Instagram in order to unlock 11 meals via Feeding America. The goal donation is 2.75 million meals or about $250,000.
With help from The Martin Agency, Land O’Lakes created the “Delete to Feed” campaign, aiming to help Feeding America erase hunger, one Instagram photo at a time. Participating is really simple. Any Instagram-loving foodie can do it. All you have to do is delete one food photo from your Instagram account and Land O’Lakes will donate 11 meals to those in need.