PITTSBURGH & CHICAGO–(BUSINESS WIRE)–Kraft is opening a grocery store pop-up tomorrow in Washington, D.C. to support a program called “Kraft Now Pay Later” that helps federal government workers during the government shutdown. An estimated 800,000 government workers* are impacted by the government shutdown and many in the Washington, D.C. area as the federal government is the largest employer. Many of the workers affected are parents who don’t need the added stress of feeding their families. Kraft is stepping in and helping them stock up on staples like Kraft Mac & Cheese, Kraft Natural Cheese, Kraft Singles, Kraft Salad Dressings, Kraft Mayo and Kraft BBQ for their dinner tables.
The pop-up store will be open January 16 – 20, 2019 at 1287 4th Street NE, two blocks from Union Market. Current federal government workers holding their government ID will be able to shop and take home a bag full of Kraft products for their families. In return, Kraft asks workers (if they can) to pay it forward by donating to their charity of choice or someone in need once they are able to do so.
“During the government shutdown, parents should not have to worry about putting dinner on the table because they aren’t receiving a paycheck,” says Sergio Eleuterio, Head of Marketing for Kraft. “Kraftstands for families and we want to support the families who have built our brands. This store is one way we can help those affected get the grocery staples they need. And we celebrate all who are doing their part to help.”
For more information on Kraft’s initiative and a full list of other available support in the DC area please see visit bit.ly/KraftNowPayLater.