NEW YORK, Aug. 4, 2016 /PRNewswire/ — Kids Foot Locker, part of New York-based specialty athletic retailer Foot Locker, Inc., kicked off its back-to-school campaign today with a new commercial titled “Swap,” starring 2016 NBA Champion Kyrie Irving.
In the spot, Irving meets one of his biggest fans outside of an arena, decked out in fresh Nike gear from Kids Foot Locker. The NBA star offers his young fan the unique opportunity to experience life in his shoes, suggesting they face swap on his phone. Surprisingly, instead of switching faces within the app, the boy is shocked to look down and see he has Irving’s body. Before Irving is able to correct his mistake, the boy breaks the phone, leaving them both permanently swapped.
“I am excited about my Kids Foot Locker back-to-school spot that includes the freshest Nike gear for kids getting ready for the new school year,” Irving said. “As always, it was great to work with Kids Foot Locker, and I love the creative idea of a young fan swapping identities with his idol.”
“Kyrie is such a great role model for so many kids across the country, both on and off the court,” said Chris Santaella, general manager, Kids Foot Locker. “We had a lot of fun bringing that to life with this spot. His latest signature Nike shoe, the Kyrie 2, will certainly be a back-to-school favorite at Kids Foot Locker this year.”
In addition to the back-to-school campaign, Irving will support Kids Foot Locker’s partnership with Boys & Girls Clubs of America (BGCA). Following his team’s championship run, Kids Foot Locker donated 190 pairs of his signature Nike shoes to Boys & Girls Club kids in Cleveland, reflecting the number of points he scored throughout the final series. Continuing his support of BGCA, Irving will be featured on the poster giveaway for consumers who donate to Kids Foot Locker’s third-annual “Add-A-Buck” campaign, beginning Sept. 1. Those shopping in Kids Foot Locker stores and on kidsfootlocker.com will be encouraged to GO BIG and donate $1, $3 or $5 at check-out to benefit Boys & Girls Club youth as they prepare for their Great Futures.
“We are thrilled to continue our work with Kyrie,” said Stacy Cunningham, vice president of marketing, Kids Foot Locker, “particularly as it relates to our shared interest in supporting our communities and today’s youth through Boys & Girls Clubs of America.
The ad features Nike footwear, apparel and accessories available nationwide at Kids Foot Locker stores and kidsfootlocker.com – representing just some of the premium products at Kids Foot Locker this back-to-school season.
The spot was created by worldwide agency BBDO.
ABOUT KIDS FOOT LOCKER:
Kids Foot Locker is part of Foot Locker, Inc. (NYSE: FL), a specialty athletic retailer that operates in approximately 3,400 stores in 23 countries in North America, Europe, Australia and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay.com and SIX02.com, the Company is a leading provider of athletic footwear and apparel.
Additional information may be found at kidsfootlocker.com | Instagram: @kidsfootlocker | Twitter: @kidsfootlocker| YouTube: youtube.com/footlocker | Facebook: facebook.com/kids footlocker. #GOBIG
ABOUT BOYS & GIRLS CLUBS OF AMERICA:
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at bgca.org/facebook and bgca.org/twitter.
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