Expressing and receiving love is something every child needs. This year, Kellogg’s Rice Krispies Treats® is partnering with EFG Nonprofit Member Autism Speaks to support children with autism as they head back to school by providing them with a new, fun, and unique way to express and receive love – through tactile experience.
In 2017, Rice Krispies Treats introduced writeable wrappers where friends and family could write encouraging notes, on these delicious treats, for kids to find during their lunch break. Last year, the company partnered with National Federation of the Blind to create Braille stickers and re-recordable audio boxes so that Love Notes could be accessible to those with impaired vision. This year, the company is taking its commitment to inclusivity one step further with its sensory Love Notes.
“This is a beautiful way to extend our Rice Krispies Treats Love Notes and showcase the many ways to express love and support as kids return to school,” said Kris Bahner, senior vice president of Global Corporate Affairs at Kellogg. “This cause is very dear to me as a mom of a child with autism. I know firsthand that love and emotions aren’t always easy for children on the spectrum to express and receive – but they need to feel it and share it as much as any other child.”
These sensory Love Notes are made out of fleece, faux fur, satin and velour providing different textures for…
children with autism who may enjoy tactile experiences. With 1 in 59 children diagnosed with autism in the U.S., even more kids will be able to feel the love from home this fall with the new sensory Love Notes.
Lisa Goring, strategic initiatives and innovation officer at Autism Speaks recently shared,
“We are dedicated to creating a more inclusive world for people with autism and are thrilled to partner with brands like Rice Krispies Treats that share a similar commitment. With the Love Notes campaign, we hope families will have more ways to share love and support with their children as they head back to school.”
The inspiration for these sensory Love Notes came from school-aged children with autism. One of these children, S.J. Monville, is transferring to a public school this year. Kellogg’s Rice Krispies Treats® hopes to make the transition a little easier with sensory notes of love, on Rice Krispies Treats, from his family.
To watch S.J.’s story and order your own sensory or Braille Love Notes at no charge, while supplies last, visit ricekrispies.com/lovenotes; and join Rice Krispies Treats in sharing love and support this back-to-school season with the hashtag #SoMuchToLove on social media. Everyone loves ooey, gooey, Snap, Crackle, Pop-ily Rice Krispies Treats crispy marshmallow squares, and now more children can love the messages that come along with them.
This year, there are even more ways to share love as children head back to school.