Special Event Manager, New York

Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Our customers come to us for fashion, value and celebration.

Macy’s Marketing delivers a healthy, profitable customer franchise that is growing through engagement and acquisition. Our team leads strategic initiatives such as personalization and monetization, as well as our Star Rewards Loyalty program.

Take the helm of one of the world’s most beloved brands and help bring it to life for our customers. As part of our team, you’ll own, guide, and direct marketing efforts, motivating our customers to strengthen their relationship with our brand. Constantly creating, innovating, and exploring the new, you’ll drive customer engagement and loyalty while sparking excitement.

Job Overview

The Operations Specialist will support the Director of Production Operations and the Production Operations team in coordinating operational plans and logistics for the Macy’s Thanksgiving Day Parade, the Macy’s Flower Show, the Macy’s Fourth of July Fireworks, and other iconic Macy’s events, while also focusing on administrative responsibilities.

Essential Functions

Flower Show, Fireworks, Santaland and other events:

· Provide general support during events (crowd control, lifting barricades, creating signage, etc.)

· Oversee Production Assistant’s execution of vendor coordination, trucking coordination, security planning, day-of event support, coordination of proofing/approval of advertising & promotional material

· Update operational reports, write POs, and update budget spreadsheets

· Act as store point of contact for coordination of all facilities needs for in-store events

· Lead strategies for Herald Square Flower Show, including creating production and installation plans, integrating community partners and managing contracts, budgets and marketing for partners

· Manage operations for Santaland locations including communication with store team, pre-season setup, team management, in-season support, and post-season strike

· Lead strategy for Fireworks event, such as off-site pyro location, ticketed audience operation, or marine and pyro operation

· Manage permitting process for all events with coordinating city agencies

· Oversee production of other Macy’s Branded Entertainment Events as needed

Parade Production, Recruitment and Administrative Functions:

· Manage volunteer coordination through the volunteer databases (Filmmaker Pro and third-party website) and manage communication and training program for designated Parade Area (i.e., Balloon Program, Marshal Program, etc.)

· Manage financial books, capital purchasing projects, busing coordination, coordination of proofing/approval of advertising & promotional material, etc.

· Manage preparation and production for Thanksgiving Day Parade operations including route prep coordination with all governing city agencies, downtown operations of Parade telecast, and uptown operations of starting line

· Oversee all event ticketing responsibilities for The Macy’s Thanksgiving Day Parade and Macy’s Fourth of July Fireworks, including developing strategies for ticket allocations and managing all processes for printing and distributing tickets

· Oversee all event credentialing responsibilities for The Macy’s Thanksgiving Day Parade and Macy’s Fourth of July Fireworks, including developing strategies for security, health and safety, and managing all processes for printing and distributing all credentials

· Oversee Production Assistant’s execution of ticketing and credentialing strategies

· Oversee week-of and day-of production of Macy’s Thanksgiving Day Parade and supporting events including talent rehearsals and Balloon Inflation event

· Attend programming meetings and contribute to the overall development of database systems

· Prepare documents and permitting for City Agencies

Qualifications and Competencies

Education Requirements

Minimum 4 Year / Bachelors Degree

Competencies

Qualifications:

Education/Experience

• Bachelor’s Degree in related field
• 3-5 years of event management or related field experience
• Production Management experience a plus

Communication Skills

• Excellent communication skills
• Excellent customer service, interpersonal, communication and organizational skills

Mathematical Skills (if applicable)

• Basic math functions such as addition, subtraction, multiplication and division

Reasoning Ability

• Ability to multitask and work cross functionally with multiple business partners
• Must have the ability to work independently with minimal supervision
• Must be able to multitask in a fast-paced environment
• Present a professional image consistent with Macy’s brand values
• Maintains data entry requirements by following data program techniques and procedures

Physical Demands (if applicable)

• Ability to lift to 35 lbs.
• Prolonged standing

Other Skills

• Computer competency
• Phone etiquette
• FileMaker Pro or another database experience

Work Hours

• Flexible with scheduling and available to work retail hours which may include day, evening, weekends and/or holidays