Quantifying cause spending in North America is a tricky proposition, due to the multiple budget items under which cause initiatives can fall. Thanks to IEG’s annual Sponsorship Report, we can at least start to quantify cause spending each year.
Just released, our friends at IEG provide us with an inside look at this year’s best available industry benchmark.
In 2019 cause sponsorship is expected to increase 4.6% to reach $2.23 billion. Click to tweet.
And speaking of statistics, 2018 was a banner year for some great social impact research. Here are a few of the highlights you can use to update your pitch decks:
64% of consumers choose, switch, avoid or boycott a brand based on its stand on societal issues, says Edelman’s Earned Brand 2018 study. Click to tweet
67% of young people have stopped purchasing a product (40%) or would consider doing so (27%) if the company stood for something or behaved in a way that didn’t align to their values according to Do Something Strategic’s 2018 Survey of Young People and Social Change Click to tweet
69% of consumers have given at point of sale in the last 12 months. Of those, 81% say they like or don’t mind being asked to give at the register, shares Catalist in their 2018 report: POS Giving: Progressing and Prospering Click to tweet
Turnover dropped by 57% in employee groups most deeply connected to their companies’ giving and volunteering efforts reports Benevity in their 2018 Engagement Study Click to tweet
Want more? Head over to the most popular page on our site, Social Impact Statistics You Should Know, because there’s more ‘good’ news there.
Here’s to even more goodness in 2019!