Whether you’re on the business or social impact side of the equation, there’s no shortage of innovation and smart thinking in our industry.
Here’s what captivated us recently:
Unilever Shares Massive Proof Case
Unilever recently released findings from a massive study where they looked at not only consumer preferences but also the actual buying behavior of 20,000 people (!) and shared some pretty stunning statistics. Of its hundreds of brands, those such as Dove, Hellmann’s and Ben & Jerry’s that have integrated environmental and social impact into both their purpose and products delivered nearly half the company’s global growth in 2015. Collectively, they are also growing 30% faster than the rest of the business.
Pokémon Plays in Davos
Meanwhile, in Davos at the 2017 World Economic Forum, The Pokémon Company and Niantic, developer of the mobile game Pokémon Go, have teamed up with nonprofit agency Project Everyone to create special PokéStops around the event’s location. The campaign aims to remind attendees of the world’s most pressing issues (Global Goals), and why they should be priorities at the conference.
Call of Duty Endowment Combines Gaming and Cause Marketing
Call of Duty Endowment’s Dan Goldenberg drops by CauseTalk Radio this week to chat about all sorts of cool things like why partnering with another nonprofit organization in a GameStop point of sale campaign benefitted everyone; how in-game items for a cause pack a huge ROI for vets and just how effective CODE is at getting vets back to work – a goal we can all get behind.
Fake News Isn’t Just For Politics
For Momentum’s Mollye Rhea compiled a fabulous resource of sales-related data including websites, books and blogs. Not fake and definitely worth your time.
2017 Trends? Catalist Has Some
Catalist has released a practical and informative 2017 trends report for nonprofits, specifically looking at marketplace trends and how they impact corporate partnerships.