Happy new year!
A new decade is upon us. What better time to take a fresh look at your pitch decks and drop in some new social impact statistics?
Here are a few highlights (find more Social Impact Statistics You Should Know here):
Nearly nine-in-10 consumers (86%) say they’re likely to purchase from purpose-driven companies. 2019 Porter Novelli/Cone Purpose Biometrics Study Click to tweet
One-third of Americans plan to increase the amount they spend on “good” products and services in the next year. Good.Must.Grow.’s Conscious Consumer Spending Index 2019 Click to tweet
Most Americans (75%) say that they typically donate some amount of money to charity every year. Over one-third (32%) say they’ve donated during an in-store checkout at a grocery store or drug store. YouGov Survey Click to tweet
Seventy-one percent (71%) of millennials said they would pay more for a product if they knew some of the proceeds went to charity. 5WPR 2020 Consumer Culture Report Click to tweet
Climate change tops the list of social issues of most concern to young Americans in 2019 (30%) followed by civil rights/racial discrimination at 25%. Cause And Social Influence’s 2019 Influencing Young Americans Report Click to tweet
Over three-quarters (76%) of global respondents say that CEOs should take the lead on change rather than waiting for government to impose it. 2019 Edelman Trust Barometer Click to tweet
A majority of investors (73%) (defined as adults who own individual stocks) agree that a company’s efforts to help improve society and the environment contribute positively to return on stockholder’s investments. 2019 Aflac Survey on Corporate Social Responsibility Click to tweet
These are just a few of the social impact stats that caught our attention over the past calendar year. There’s a lot more where these came from so if you don’t see what you’re looking for in the stats above, head on over to Social Impact Statistics You Should Know on the EFG website.
Did we miss one of your favorite social impact stats? Just hit “Reply” and let me know!