How can a company transport its customers to a war-torn country and help them understand the plight of the people there? IKEA found a way in its replica of an actual Syrian home and ended up raising 22 million euros for the Red Cross in the process.
Always on the cutting edge of design, assembly and corporate conscience, IKEA converted a showroom to replicate an actual Syrian home in Damascus: 25-square meters of cinder block walls and meager furnishings.
At IKEA Slependen, the retailer’s flagship store in Norway, the lack of food, medicine and clean water in Syrian homes was communicated through the use of images and an appeal for a fundraising campaign to aid refugees by the Red Cross. Read full article on Brandchannel.