PARSIPPANY, N.J., Oct. 23, 2018 /PRNewswire/ — Green Giant® announced today that the brand will introduce a moustache to its iconic logo as a part of its partnership with the Movember Foundation, a program that raises funds and awareness for prostate cancer, testicular cancer, mental health and suicide prevention. In addition to sporting a new moustache on the Green Giant logo, the 55-foot tall Jolly Green Giant statue in Blue Earth, Minnesota will debut a moustache on Movember 1. The statue’s impressive moustache is expected to weigh in at 15 pounds and measure over 4 feet long. Given the size, it would take an average man eight years to grow a moustache of equivalent length.
“Family has always been at the heart of the Green Giant brand,” said Jordan Greenberg, Vice President & General Manager, Green Giant. “Partnering with the Movember Foundation to leverage the Green Giant‘s likeness to support young men feels like a natural fit. We hope that the Green Giant‘s new moustache inspires awareness around The Movember Foundation’s mission and men’s health issues.”
Green Giant is the first marketing partner to be revealed during this year’s Movember Foundation initiative. Each week, the Green Giant logo will feature a stylish new moustache across all social platforms. The brand will also be using its highly coveted billboard space in New York’s Times Square to showcase the Green Giant‘s new look throughout the month of Movember and will provide a monetary donation to support the organization.
Consumers can join the Green Giant in supporting the Movember Foundation by growing a moustache, moving and getting active, hosting an event, or by making a donation, all of which spark conversations and raise vital funds and awareness for men’s health. For more information about the Movember Foundation, please visit www.movember.com.
For more information about Green Giant, please visit www.greengiant.com.
About Green Giant
Green Giant® has been helping families find new ways to enjoy vegetables picked at the peak of perfection® for over 100 years. Through the years, the iconic Green Giant brand has introduced innovative products and become synonymous with delicious and high-quality vegetables for families. Most recently, the Green Giant brand’s launch of its convenient and award-winning Veggie Swap-InsTM line, which includes Green Giant Riced Veggies, Green Giant Veggie Tots, Green Giant Mashed Cauliflower and Green Giant Veggie SpiralsTM, has reinvigorated the frozen vegetable category.
About The Movember Foundation
The Movember Foundation has one goal: to stop men dying too young. As the only global charity tackling men’s health issues year-round, the Foundation supports the following causes: prostate cancer, testicular cancer, mental health and suicide prevention. Since 2003, the support of more than 5 million men and women has funded over 1,200 innovative projects across more than 20 countries. To donate or learn more, please visit Movember.com. Movember is a registered 501©(3) charity.
SOURCE Green Giant