“I Dough, I Dough”

Campaign: “I Dough, I Dough”
Company: Ben & Jerry’s
Nonprofit Partner: Human Rights Campaign
Launch Date:  6/26/2015

Campaign:

Consumers can celebrate last week’s marriage equality ruling with a spoonful of Ben & Jerry’s, “I Dough, I Dough” cookie dough ice cream, temporarily renamed after the historic ruling. The company was one of the earliest to grant employee benefits to partners, regardless of sexual orientation. Consumers can buy the flavor this summer at retail locations or order pint sleeves from the Human Rights Campaign, with 100 percent of the purchase price going to the organization’s fight for lesbian, gay, bisexual and transgender equality.