June 16th at 1:30 pm ETRegister Now (Free to EFG Members or $99)!
From Pride to National Coming Out Day to year-round marketing platforms, more brands today are working hard to get in front of the LGBTQ community through cause marketing campaigns. These campaigns can be incredibly impactful in terms of raising awareness for LGBTQ issues, showing genuine support that helps diverse LGBTQ communities feel safer and more accepted and raising funds for important LGBTQ-focused causes. However, when not approached through the right lens, they can also come across as inauthentic or opportunistic and can end up doing more harm than good — both for brands and the LGBTQ folks they are looking to support.
Join The Trevor Project and a panel of brand experts on June 16th at 1:30 pm ET to learn how the organization builds impactful cause marketing campaigns that make a real difference in the lives of LGBTQ folks across the country, while also helping brands appeal to the LGBTQ community in a more authentic and impactful way.
The virtual panel will be led by The Trevor Project’s Muneer Panjwani (he/him) VP of Foundation, Government, and Corporate Partnerships and Shira Kogan (she/her), Senior Corporate Development Manager. The webinar will include insights from Joanna Ewing (she/her), VP Creative Director at Abercrombie & Fitch, and Cheryl Heinonen (she/her), SVP of Communications at Macy’s. We invite you to join the discussion as this panel provides guidance for companies hoping to engage with the LGBTQ community through cause marketing.
You will learn:
- The most effective ingredients for an authentic cause marketing campaign supporting the LGBTQ community — with key examples from The Trevor Project’s campaigns
- Common pitfalls to avoid when marketing to the LGBTQ community
- A “cheat sheet” of things to ask yourself when developing an LGBTQ-focused cause marketing campaign, from development and execution to impact
Unable to join us on June 16th? Don’t worry; we’ll capture the recording and send it your way (registration required)!