Honda is experimenting with virtual reality in a small cause marketing program this year featuring a touching video they hope people will share and like of pediatric cancer patients experiencing a winter wonderland. From their media release:
Honda has expanded upon its annual Happy Honda Days campaign to bring the magic of the holidays to patients at Children’s Hospital of Orange County (CHOC Children’s) through an immersive journey down a virtual Candy Cane Lane shared via Oculus headsets.
Honda is generating awareness for the company’s holiday Candy Cane Lane giving program through work on Facebook. A short, documentary-style video of the children’s reactions to their Candy Cane Lane VR experience will be posted on Facebook.
For every “like” or “love” the video receives, Honda will donate $1 to CHOC Children’s and the Pediatric Brain Tumor Foundation, up to a total of $100,000. The video also will be shared on Honda’s YouTube and Twitter channels. Susie Rossick, Assistant Vice President, Honda Auto Marketing, said,
This year Honda has the unique privilege of transporting children at CHOC Children’s to a virtual winter wonderland that brings the festive spirit of the holidays to the kids directly. Seeing the kids’ heartfelt reactions to the experience and being able to bring magic to their hospital stay is especially meaningful during the holidays.