This is great!
We’ve already gushed about it as the perfect counterpoint to Pepsi’s tone-deaf take on social conscience but still wondered how the brand, along with creative and PR partners Publicis London and Edelman, pulled it off.
We emailed with Heineken’s UK Marketing Director Cindy Tervoort about the ad, how the idea came about, the insight behind it, and the biggest challenge making it happen.
Source: Here’s How Heineken Made That Awesome Antidote To Pepsi’s Kendall Jenner Ad
