The H
alo Awards are North America’s highest honor for corporate social initiatives and cause marketing – and will be the subject of a special section in AdWeek and awarded at the Engage for Good Conference in Chicago on June 1, 2017. This prestigious CSR and cause marketing award looks at social good campaigns targeted at consumers and/or employees involving a company and a cause.
The 2017 Halo Award Submission period is now closed.
Alert Me When 2018 Submission Period OpensMeet This Year’s Golden Halo Award Winners
Each year, one company and one nonprofit is recognized for overall excellence in cause marketing with a Golden Halo Award. This year’s top honors go to Allstate (Business) and WE (nonprofit). Click the logos below to read more about each of the Golden Halo Award Winners.
Golden Halo Award (Business)
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Golden Halo Award (Nonprofit)
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Meet the Category Finalists
#RFGoNaked Day Campaign: Rodan + Fields & buildOn
C.O.D.E. Warriors Personalization Pack: Activision Blizzard & CODE
Save The Parks: American Express & National Park Foundation
Moana – Wayfind With Code: Disney & Code.orgEducation Category
Moana – Wayfind With Code: Disney & Code.org
Care Counts: Whirlpool
Igniting Youths’ Passion for STEM: HughesNet and 4-H
Kids Ideas are the Best Ideas: Target & DonorsChooseEmployee Engagement Category
Kohl’s Celebrates 15 Years of Volunteer Service
Xtraordinary Day: Berkshire Bank & 53 Nonprofits
Xylem Watermark
ViaCommunity: Viacom
Environmental/Animal Category
Share A Tree: Comcast NBCUniversal & Arbor Day Foundation
Save Paper, Plant a Tree!: Dish & American Forests
Petfinder’s 20th Anniversary: Nestle Purina & 20 Rescue Shelters
National Park Service’s Centennial Essentials: REI & National Park Foundation
Health Category
Quitters Always Win: CVS & DoSomething
Give Big for Kids: Big Lots & Nationwide Children’s Hospital
Prescription for Good: Watertree Health & Make-a-Wish
Cycle for Survival (10 Years of Impact): Equinox & Memorial Sloan Kettering
#ShareYourEars: Disney & Make-A-Wish
Bring the Parks to You: Humana & Nat’l Park Foundation
Home Fire Drill Day: Nationwide & Safe Kids Worldwide
Rock the Vote: iHeartMedia & Rock the Vote
Point of Sale Category
Give Big for Kids: Big Lots & Nationwide Children’s Hospital
Hunger Is – Make Breakfast Happen: Albertsons & EIF, several hunger charities
Dine Out for No Kid Hungry 2016 Promotion: Denny’s & Share Our Strength
Racing for National Parks: Vacation Races & National Park Foundation
Social Services Category
Hunger Is – Make Breakfast Happen: Albertsons & EIF, several hunger charities
Power to the Period: UbyKotex & DoSomething.org
The Judgement Free Generation: Planet Fitness & BGCA
Lets Give Back – Hollister & Operation Warm
Transactional Category
BoxLunch Gives & Feeding America
#ShareYourEars: Disney & Make-A-Wish
Follow the Liters: LifeStraw
National Park Service’s Centennial Essentials: REI & National Park Foundation
Video Category
Here to Stay: Spotify & Kealing Middle School
Fighting Cancer with Friendship: MasterCard & Stand Up to Cancer
Impact of a Wish: WestJet & Make a Wish Canada
Petfinder’s 20th Anniversary: Nestle Purina & 20 Rescue Shelters
View All Previous Halo Winners or Search Halo Awards Below
PayPal
The inclusive mission to reimagine money and democratize financial services so people around the world can live more financially healthy and secure lives is at the heart of PayPal’s business. Since becoming an independent company again in 2015, PayPal has consistently and deliberately aligned its commitments, actions and strategic roadmap…
CARE USA
Seventy-five years ago, a small group of Americans mobilized to create the world’s first CARE Packages®. They knew that they could not stand on the sidelines while millions of Europeans faced hunger in the wake of World War II. Within a few months, they had delivered their first shipment of…
Day of Inclusion: Tim Hortons and Special Olympics Canada
Tim Hortons is a multinational restaurant chain and is Canada’s largest quick-service restaurant chain with more than 4,800 restaurants in 14 countries around the world. Tim Hortons sponsors a number of national sports properties in Canada as well as supports community-based initiatives including the Timbits Minor Sports Program that provides…
WE Teachers: Walgreens and WE
Since 2014, Walgreens and WE have partnered to drive positive impact in the United States and internationally in Kenya through various programs, ranging from retail activations to WE Day youth celebrations and WE Schools, an innovative series of experiential service-learning programs. With a shared mission around empowering youth, WE and…
Face Your Fierce: Abercrombie & Fitch and The Trevor Project
Since 1892, Abercrombie & Fitch has been a specialty retailer of quality apparel outerwear and fragrance designed to inspire global customers to be confident and feel comfortable. A staunch supporter of the LGBTQ community for years, A&F’s parent company A&F Co. has been recognized for 14 consecutive years with a…
Girls4Tech: Mastercard
Global payments company Mastercard uses science, technology, engineering and math (STEM) every day to help connect their payment network in 150 currencies across more than 210 countries and territories. Eighty percent of jobs in the next decade need some combination of STEM, yet only 30% of the STEM workforce…
The Power of One: Vivint Smart Home and Vivint Gives Back
Founded in 1999, Vivint provides smart home products including smart locks, lighting, cameras, thermostats and smart sensor and related services for the broad consumer market. Vivint has installed more than 30 million devices in homes throughout North America and its cloud-based smart home platform processes more than 1.3 billion events…
DSW Gives and Soles4Souls
Leading branded footwear and accessories retailer Designer Shoe Warehouse (DSW) has partnered with nonprofit Soles4Souls for ten years. In 2019, the partnership kicked into high gear and grew into a more robust customer engagement effort under the DSW Gives platform. The program originated with DSW turning to Soles4Souls to help…
Poptivism: PopSockets
David Barnett invented the earliest iteration of today’s PopGrip in 2010 to prevent his earbuds from tangling. Launched from his garage, PopSockets grew exponentially over the next seven years. Popsockets’ core products include phone grips, mounts and wallets, with wireless charging devices and on-the-go beauty products following close behind. The…
Creating Grief Ambassadors: New York Life and First Book
Recognizing the critical need to provide greater support to grieving children and their families, the New York Life Foundation established childhood bereavement as a funding focus area in 2008 and has invested nearly $50 million to bereavement organizations across the nation. The Foundation has served not only as a funder…
