The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing – and will be the subject of a special section in AdWeek and awarded at the Engage for Good Conference in Chicago on June 1, 2017. This prestigious CSR and cause marketing award looks at social good campaigns targeted at consumers and/or employees involving a company and a cause.
The 2017 Halo Award Submission period is now closed.
Alert Me When 2018 Submission Period OpensMeet This Year’s Golden Halo Award Winners
Each year, one company and one nonprofit is recognized for overall excellence in cause marketing with a Golden Halo Award. This year’s top honors go to Allstate (Business) and WE (nonprofit). Click the logos below to read more about each of the Golden Halo Award Winners.
Meet the Category Finalists
#RFGoNaked Day Campaign: Rodan + Fields & buildOn
C.O.D.E. Warriors Personalization Pack: Activision Blizzard & CODE
Save The Parks: American Express & National Park Foundation
Moana – Wayfind With Code: Disney & Code.orgEducation Category
Moana – Wayfind With Code: Disney & Code.org
Care Counts: Whirlpool
Igniting Youths’ Passion for STEM: HughesNet and 4-H
Kids Ideas are the Best Ideas: Target & DonorsChooseEmployee Engagement Category
Kohl’s Celebrates 15 Years of Volunteer Service
Xtraordinary Day: Berkshire Bank & 53 Nonprofits
Xylem Watermark
ViaCommunity: Viacom
Environmental/Animal Category
Share A Tree: Comcast NBCUniversal & Arbor Day Foundation
Save Paper, Plant a Tree!: Dish & American Forests
Petfinder’s 20th Anniversary: Nestle Purina & 20 Rescue Shelters
National Park Service’s Centennial Essentials: REI & National Park Foundation
Health Category
Quitters Always Win: CVS & DoSomething
Give Big for Kids: Big Lots & Nationwide Children’s Hospital
Prescription for Good: Watertree Health & Make-a-Wish
Cycle for Survival (10 Years of Impact): Equinox & Memorial Sloan Kettering
#ShareYourEars: Disney & Make-A-Wish
Bring the Parks to You: Humana & Nat’l Park Foundation
Home Fire Drill Day: Nationwide & Safe Kids Worldwide
Rock the Vote: iHeartMedia & Rock the Vote
Point of Sale Category
Give Big for Kids: Big Lots & Nationwide Children’s Hospital
Hunger Is – Make Breakfast Happen: Albertsons & EIF, several hunger charities
Dine Out for No Kid Hungry 2016 Promotion: Denny’s & Share Our Strength
Racing for National Parks: Vacation Races & National Park Foundation
Social Services Category
Hunger Is – Make Breakfast Happen: Albertsons & EIF, several hunger charities
Power to the Period: UbyKotex & DoSomething.org
The Judgement Free Generation: Planet Fitness & BGCA
Lets Give Back – Hollister & Operation Warm
Transactional Category
BoxLunch Gives & Feeding America
#ShareYourEars: Disney & Make-A-Wish
Follow the Liters: LifeStraw
National Park Service’s Centennial Essentials: REI & National Park Foundation
Video Category
Here to Stay: Spotify & Kealing Middle School
Fighting Cancer with Friendship: MasterCard & Stand Up to Cancer
Impact of a Wish: WestJet & Make a Wish Canada
Petfinder’s 20th Anniversary: Nestle Purina & 20 Rescue Shelters
View All Previous Halo Winners or Search Halo Awards Below
Meals With Meaning – HelloFresh & Partners Food insecurity is a serious problem in the United States, which was amplified by the Covid-19 pandemic. In the wake of the pandemic, HelloFresh and partners created Meals with Meaning with a laser-focused goal to provide healthy, nutritious meals to people in need…
Subaru Loves Learning – Subaru Of America, Inc. & AdoptAClassroom.org In keeping with its Subaru Love Promise Campaign, which commits to making an impact in the communities where employees live and work, Subaru of America (SOA) partnered with AdoptAClassroom.org (AAC) to address the inequity that exists in classrooms when students…
JOANN and Susan G. Komen Integrated Partnership To Drive Point-Of-Sale Donations – JOANN & Susan G. Komen JOANN stores inspire creativity in the hearts, hands and minds of its customers who love sewing and fabrics. With 840 stores in 49 states, JOANN is well poised to connect with women 18-…
Bringing Communities Together In Nature – Sun Outdoors & National Park Foundation Sun Outdoors and the National Parks Foundation joined forces in 2022 to bring awareness and funds to America’s National Parks by capitalizing on Sun Outdoors’ customers’ interest in camping, RV experiences, and cabin camping. OBJECTIVE Sun Outdoors offers…
MLK Scholars Program – John Hancock John Hancock’s mission of driving inclusive economic opportunity and accelerating the upward mobility of underrepresented groups was behind the creation of a series of targeted internship programs called the John Hancock MLK Scholars youth employment program. OBJECTIVE The program aims to level the playing…
Employee Empowerment Thru Volunteering – FedEx & Operation Warm To deliver warm coats and shoes to children in need around the U.S. and Canada, Operation Warm and FedEx partnered to provide an impactful volunteer experience for FedEx employees while leveraging shipping and logistics support from FedEx. OBJECTIVE FedEx sought to…
Stand With Ukraine All-for-Charity Initiative – Humble Bundle, Razom For Ukraine, International Rescue Committee, International Medical Corps & Direct Relief By combining the sale of games, software, e-books and other digital content with social good, Humble used its platform to highlight Ukrainian citizens’ need for help. It partnered with several…
2022 Iced Coffee Day – Dunkin’ & Dunkin’ Joy In Childhood Foundation Dunkin’ and its Dunkin’ Joy in Childhood Foundation collaborated on the first-ever Dunkin’ Ice Coffee Day on May 25, 2022, when $1 from every iced coffee sold at participating Dunkin’ locations nationwide was donated to the foundation. One…
Lowe’s Hometowns – Lowe’s & Points of Light Lowe’s teamed with the Points of Light Foundation to create Lowe’s Hometowns, a five-year, $100 million investment in the communities Lowe’s serves, and represents Lowe’s largest-ever commitment of its kind. OBJECTIVE The primary goal of the program was to identify and fund…
Coast 2 Coast 4 Cancer – Bristol Myers Squibb & the V Foundation for Cancer Research One hundred twenty-six Bristol-Myers Squibb employees participated in the 2022 Coast 2 Coast 4 Cancer ride, a nearly 3,000-mile course from Cannon Beach, Oregon to Long Branch, New Jersey. The epic cycling event is…