The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing – and will be the subject of a special section in AdWeek and awarded at the Engage for Good Conference in Chicago on June 1, 2017. This prestigious CSR and cause marketing award looks at social good campaigns targeted at consumers and/or employees involving a company and a cause.Meet This Year’s Golden Halo Award Winners
Each year, one company and one nonprofit is recognized for overall excellence in cause marketing with a Golden Halo Award. This year’s top honors go to Allstate (Business) and WE (nonprofit). Click the logos below to read more about each of the Golden Halo Award Winners.
Golden Halo Award (Business)
Click the logo below to learn more
Golden Halo Award (Nonprofit)
Click the logo below to learn more
Meet the Category Finalists
Digital Category
GOLD: Call of Duty Personalization Pack: Activision Blizzard & Call of Duty Endowment
SILVER: Moana – Wayfinding With Code: The Walt Disney Company & Code.org
Education Category
GOLD: Moana – Wayfinding With Code: The Walt Disney Company & Code.org
SILVER: Igniting Youths’ Passion for STEM: HughesNet and 4-H
Employee Engagement Category
GOLD: Xylem Watermark: Xylem, Inc.
SILVER: Viacommunity: Viacom
Environmental/Animal Category
GOLD: Centennial Essentials: REI Co-Op & National Park Foundation
SILVER: Petfinder 20th Anniversary: Nestle Purina & 20 Rescue Shelters
Health Category
GOLD: Cycle for Survival: Ten Years of Impact: Equinox & Memorial Sloan Kettering Cancer Center
SILVER: Prescription for Good: Watertree Health & Make-a-Wish
GOLD: Home Fire Drill Day: Nationwide & Safe Kids Worldwide
SILVER: Rock the Vote: iHeartMedia, Funny or Die & Rock the Vote
Point of Sale Category
GOLD: Give Big for Kids: Big Lots & Nationwide Children’s Hospital
SILVER: Hunger Is: Albertsons Companies Foundation & Entertainment Industry Foundation
Social Services Category
GOLD: The Judgement Free Generation: Planet Fitness, BGCA, STOMP Out Bullying
SILVER: Hunger Is: Albertsons Companies Foundation & Entertainment Industry Foundation
Transactional Category
GOLD: Follow the Liters: LifeStraw
SILVER: #ShareYourEars: Walt Disney Parks and Resorts & Make-A-Wish
Video Category
GOLD: Impact of a Wish: WestJet & Make a Wish Canada
SILVER: Here to Stay: Spotify & Kealing Middle School
View All Previous Halo Winners or Search Halo Awards Below
Day of Inclusion: Tim Hortons and Special Olympics Canada
Tim Hortons is a multinational restaurant chain and is Canada’s largest quick-service restaurant chain with more than 4,800 restaurants in 14 countries around the world. Tim Hortons sponsors a number of national sports properties in Canada as well as supports community-based initiatives including the Timbits Minor Sports Program that provides…
WE Teachers: Walgreens and WE
Since 2014, Walgreens and WE have partnered to drive positive impact in the United States and internationally in Kenya through various programs, ranging from retail activations to WE Day youth celebrations and WE Schools, an innovative series of experiential service-learning programs. With a shared mission around empowering youth, WE and…
Face Your Fierce: Abercrombie & Fitch and The Trevor Project
Since 1892, Abercrombie & Fitch has been a specialty retailer of quality apparel outerwear and fragrance designed to inspire global customers to be confident and feel comfortable. A staunch supporter of the LGBTQ community for years, A&F’s parent company A&F Co. has been recognized for 14 consecutive years with a…
Girls4Tech: Mastercard
Global payments company Mastercard uses science, technology, engineering and math (STEM) every day to help connect their payment network in 150 currencies across more than 210 countries and territories. Eighty percent of jobs in the next decade need some combination of STEM, yet only 30% of the STEM workforce…
The Power of One: Vivint Smart Home and Vivint Gives Back
Founded in 1999, Vivint provides smart home products including smart locks, lighting, cameras, thermostats and smart sensor and related services for the broad consumer market. Vivint has installed more than 30 million devices in homes throughout North America and its cloud-based smart home platform processes more than 1.3 billion events…
DSW Gives and Soles4Souls
Leading branded footwear and accessories retailer Designer Shoe Warehouse (DSW) has partnered with nonprofit Soles4Souls for ten years. In 2019, the partnership kicked into high gear and grew into a more robust customer engagement effort under the DSW Gives platform. The program originated with DSW turning to Soles4Souls to help…
Poptivism: PopSockets
David Barnett invented the earliest iteration of today’s PopGrip in 2010 to prevent his earbuds from tangling. Launched from his garage, PopSockets grew exponentially over the next seven years. Popsockets’ core products include phone grips, mounts and wallets, with wireless charging devices and on-the-go beauty products following close behind. The…
Creating Grief Ambassadors: New York Life and First Book
Recognizing the critical need to provide greater support to grieving children and their families, the New York Life Foundation established childhood bereavement as a funding focus area in 2008 and has invested nearly $50 million to bereavement organizations across the nation. The Foundation has served not only as a funder…
Don’t Feed the Landfills Initiative: Subaru and National Parks Conservation Association
America’s national parks are its treasures—with stunning scenery and unspoiled nature right there for everyone’s enjoyment. But the parks’ popularity ironically threatens their very existence, as 330 million visitors annually leave behind more than 70 million pounds of waste. Could that waste be recycled, composted, or avoided altogether? The National…
Birds In Focus: Canon and the National Audubon Society
Canon U.S.A. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Given the rising ubiquity of sophisticated cameras in smartphones and other everyday tech devices, in order to remain competitive and relevant Canon has intentionally extended its reach in unexpected, engaging ways. With the goal of developing…
