The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing – and will be the subject of a special section in AdWeek and awarded at the Engage for Good Conference in Chicago on June 1, 2017. This prestigious CSR and cause marketing award looks at social good campaigns targeted at consumers and/or employees involving a company and a cause.Meet This Year’s Golden Halo Award Winners
Each year, one company and one nonprofit is recognized for overall excellence in cause marketing with a Golden Halo Award. This year’s top honors go to Allstate (Business) and WE (nonprofit). Click the logos below to read more about each of the Golden Halo Award Winners.
Golden Halo Award (Business)
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Golden Halo Award (Nonprofit)
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Meet the Category Finalists
Digital Category
GOLD: Call of Duty Personalization Pack: Activision Blizzard & Call of Duty Endowment
SILVER: Moana – Wayfinding With Code: The Walt Disney Company & Code.org
Education Category
GOLD: Moana – Wayfinding With Code: The Walt Disney Company & Code.org
SILVER: Igniting Youths’ Passion for STEM: HughesNet and 4-H
Employee Engagement Category
GOLD: Xylem Watermark: Xylem, Inc.
SILVER: Viacommunity: Viacom
Environmental/Animal Category
GOLD: Centennial Essentials: REI Co-Op & National Park Foundation
SILVER: Petfinder 20th Anniversary: Nestle Purina & 20 Rescue Shelters
Health Category
GOLD: Cycle for Survival: Ten Years of Impact: Equinox & Memorial Sloan Kettering Cancer Center
SILVER: Prescription for Good: Watertree Health & Make-a-Wish
GOLD: Home Fire Drill Day: Nationwide & Safe Kids Worldwide
SILVER: Rock the Vote: iHeartMedia, Funny or Die & Rock the Vote
Point of Sale Category
GOLD: Give Big for Kids: Big Lots & Nationwide Children’s Hospital
SILVER: Hunger Is: Albertsons Companies Foundation & Entertainment Industry Foundation
Social Services Category
GOLD: The Judgement Free Generation: Planet Fitness, BGCA, STOMP Out Bullying
SILVER: Hunger Is: Albertsons Companies Foundation & Entertainment Industry Foundation
Transactional Category
GOLD: Follow the Liters: LifeStraw
SILVER: #ShareYourEars: Walt Disney Parks and Resorts & Make-A-Wish
Video Category
GOLD: Impact of a Wish: WestJet & Make a Wish Canada
SILVER: Here to Stay: Spotify & Kealing Middle School
View All Previous Halo Winners or Search Halo Awards Below
Rinse, Recycle, Repeat: Garnier, DoSomething.org and Terracycle
DoSomething.org and Garnier joined forces to remind people to recycle plastics in the bathroom by creating vibrant recycling bins and placing them in restrooms. Because nearly half of Americans don’t recycle their plastic beauty and personal care products, this lack of bathroom recycling is a major reason why beauty &…
WestJet Live Different Builds: WestJet & Live Different
In 2012, in partnership with Live Different, the WestJet Live Different Builds program was born. A 10 day humanitarian trip to Puerto Plata, Dominican Republic, the WestJet Live Different Builds program is a life-changing initiative where each year 50 WestJetters immerse themselves in the local community of Puerto Plata, Nuevo…
MySkills4Afrika: Microsoft
MySkills4Afrika invites Microsoft employees from all over the world to contribute their time, talent and deep expertise to help build a successful, promising future for Africa. The majority come from Microsoft headquarters in the USA. Launched in late 2013, participants support a wide range of individuals and organizations across the…
Evite Donations: Evite, Over 5,000 nonprofit organizations and Pledgeling
Evite is the world’s leading digital platform for online invitations boasting 100 million+ annual users. Evite noticed a growing consumer trend within their events: hosts wanted to ask guests to donate to their favorite charity in lieu of bringing gifts to their parties but there was no simple way to…
#DreamBigPrincess: Disney & Girl Up
In 2016, Disney launched “Dream Big, Princess,” a video series highlighting key story moments and inspiring qualities demonstrated by each Disney Princess. It reached millions around the world, and became the basis for a 2017 campaign aimed at new audiences. Knowing that many girls around the world face a gap…
Honoring Veterans Then and Now: Activision Blizzard and CODE
In 2017, Activision Blizzard had an unprecedented opportunity to leverage its IP in support of the Call of Duty Endowment and the veteran employment cause with the release of Call of Duty®: WWII—the latest game in the wildly popular Call of Duty video game franchise, with an audience of…
Dine Out: Grimaldi's and Share Our Strength
Kids love pizza, and Grimaldi’s Pizzeria, a coal-fired, brick-oven pizzeria with 49 locations in 16 states, loves to serve it to them. But Grimaldi’s realized that 1 in six kids (or 13 million children nationwide) will face hunger in the United States, and it teamed up with No Kid Hungry,…
Walls Are Meant for Climbing: The North Face & The Trust for Public Land
Aimed at making the sport of climbing more accessible and inclusive, The North Face launched the Walls Are Meant For Climbing campaign in 2017 to ask people to rethink the way they look at walls. For The North Face, walls aren’t meant to divide, they can unite. In addition to…
Forever Against Animal Testing: The Body Shop CA & Cruelty Free Internat'l
The Body Shop (TBS) is a global beauty brand founded in 1976 in Brighton, England, by Anita Roddick, British activist and the founder of ‘ethical consumerism’ and seeks to make a positive difference in the world by offering high-quality, naturally-inspired, cruelty-free skincare, hair care and make-up produced ethically and sustainably.…
Shopathon to fight AIDS: Bank of America and (RED)
Bank of America and (RED) have been partners for seven years, a reflection of the bank’s commitment to solving the global health crisis of AIDS and in doing so advancing global community stability and economic mobility. Bank of America is committed to raising $20 million to support (RED)’s mission to…
