
Meet This Year’s Golden Halo Award Winners
Each year, one company and one nonprofit is recognized for overall excellence in cause marketing with a Golden Halo Award. This year’s top honors go to Allstate (Business) and WE (nonprofit). Click the logos below to read more about each of the Golden Halo Award Winners.
Meet the Category Finalists
Digital Category
GOLD: Call of Duty Personalization Pack: Activision Blizzard & Call of Duty Endowment
SILVER: Moana – Wayfinding With Code: The Walt Disney Company & Code.org
Education Category
GOLD: Moana – Wayfinding With Code: The Walt Disney Company & Code.org
SILVER: Igniting Youths’ Passion for STEM: HughesNet and 4-H
Employee Engagement Category
GOLD: Xylem Watermark: Xylem, Inc.
SILVER: Viacommunity: Viacom
Environmental/Animal Category
GOLD: Centennial Essentials: REI Co-Op & National Park Foundation
SILVER: Petfinder 20th Anniversary: Nestle Purina & 20 Rescue Shelters
Health Category
GOLD: Cycle for Survival: Ten Years of Impact: Equinox & Memorial Sloan Kettering Cancer Center
SILVER: Prescription for Good: Watertree Health & Make-a-Wish
GOLD: Home Fire Drill Day: Nationwide & Safe Kids Worldwide
SILVER: Rock the Vote: iHeartMedia, Funny or Die & Rock the Vote
Point of Sale Category
GOLD: Give Big for Kids: Big Lots & Nationwide Children’s Hospital
SILVER: Hunger Is: Albertsons Companies Foundation & Entertainment Industry Foundation
Social Services Category
GOLD: The Judgement Free Generation: Planet Fitness, BGCA, STOMP Out Bullying
SILVER: Hunger Is: Albertsons Companies Foundation & Entertainment Industry Foundation
Transactional Category
GOLD: Follow the Liters: LifeStraw
SILVER: #ShareYourEars: Walt Disney Parks and Resorts & Make-A-Wish
Video Category
GOLD: Impact of a Wish: WestJet & Make a Wish Canada
SILVER: Here to Stay: Spotify & Kealing Middle School
View All Previous Halo Winners or Search Halo Awards Below
Halo Award
Give The World A Shot – Expedia Group & UNICEF USA
In the summer of 2021, UNICEF USA and Expedia Group and its family of brands – including Expedia, Hotels.com, Vrbo, Orbitz, Travelocity, Hotwire, ebookers and CheapTickets – partnered with the shared goal of accelerating the equitable roll out of COVID-19 vaccines. At that time, less than 1% of the global supply…
Breaking Down Barriers To Employment – Frontier Co-op & Willis Dady Homeless Services
In 2021, Frontier Co-op committed $225,000 over a three-year period to continue their partnership with Willis Dady Homeless Services to identify individuals returning to society who are eager for a second chance or are facing other significant barriers such as homelessness, lack of transportation or extensive work experience, and provide…
Using Data To Advance Health Equity – Google.org & Satcher Health Leadership Institute at Morehouse School of Medicine
When COVID-19 cases first surfaced, Google.org knew it could provide funding and technical expertise to help track the spread of the disease. The company was particularly interested in the disparate racial and ethnic impacts of COVID-19, believing tracking those statistics could lead to a more equitable government response. In the…
Give The World A Shot – Expedia Group & UNICEF USA
In the summer of 2021, UNICEF USA and Expedia Group and its family of brands – including Expedia, Hotels.com, Vrbo, Orbitz, Travelocity, Hotwire, ebookers and CheapTickets – partnered with the shared goal of accelerating the equitable rollout of COVID-19 vaccines. At that time, less than 1% of the global supply of…
#StareAtGreatness – Citi & International Paralympic Committee
Citi has been partners with the International Paralympic Committee since 2018. Ahead of the 2020 Tokyo games, the global bank kicked off a campaign that challenged consumers to “stare at greatness,” an effort to help change a perceived negative of staring at a person with a disability into staring at…
Visa Empowers – Visa, The Visa Foundation & Kiva
Visa, a world leader in digital payments, and Visa Foundation partnered with Kiva, a social impact organization with a mission to expand financial access for underserved communities, on “Visa Empowers” – a $1.5 million, five-year employee engagement campaign to empower small and microbusinesses to thrive. The idea: allow every employee…
Blood Saves Lives: Helping People With Sickle Cell Disease – FedEx & American Red Cross
When FedEx representatives heard on a conference call that the American Red Cross was aiming to increase the number of African American blood donors by the end of 2025, the company realized it was well-positioned to help. Achieving this goal would help enable the Red Cross to meet the blood…
Best Buy x PopSockets Partnership For Black History Month – PopSockets & Best Buy
Tech retailer Best Buy has been increasing its efforts in DEI, realizing that the number of companies led or run by individuals from diverse backgrounds in the tech industry is disproportionately low compared to other industries. One tech-adjacent area that is particularly challenged in this way is graphic design. Making…
Using Data To Advance Health Equity – Google.org & Satcher Health Leadership Institute at Morehouse School of Medicine
When COVID-19 cases first surfaced Google.org decided to provide funding and technical expertise to help track the spread of the disease and work to gain insights in the disparate racial and ethnic impacts of COVID-19, that could lead to a more equitable government response. Google.org partnered with the Satcher Health…
Shaw Cushion For St. Jude Collection – Shaw Industries Group, Inc. & ALSAC/St. Jude Children's Research Hospital
Shaw Industries Group, Inc., which supplies flooring to residential and commercial markets worldwide, believes that “home is where the heart is” and that what’s under your feet counts—a lot. If you have carpeting you need a cushion beneath it to protect your base floor and to increase the carpet’s cushion…