Petfinder 20th Anniversary
In celebration of its 20th year, Petfinder – the world’s largest online pet adoption website – launced #MetOnPetfinder to encourage more people to consider pet adoption when adding a pet to their family and support animal welfare organizations that make adoptions possible.
The cornerstone of the program was a video that showed how adopted pets have transformed the lives of their adopters (see video below). Upon reaching one million views, Petfinder committed to donate $200,000 to 20 shelter and rescue members. Pet lovers hit the viewing goal more than a month earlier than anticipated, leading Petfinder to raise the viewing goal and donation twice, ultimately giving $250,000 to 25 shelters and securing more than 3.4 million views and racking up millions of earned and social media impressions.
