Gold
2023 Best Employee Engagement Initiative
Employee Empowerment Thru Volunteering - FedEx &
Operation Warm
To deliver warm coats and shoes to children in need around the U.S. and Canada, Operation Warm and FedEx partnered to provide an impactful volunteer experience for FedEx employees while leveraging shipping and logistics support from FedEx.
OBJECTIVE
FedEx sought to take advantage of its skilled logistics experts and global fleet to give back to the communities where employees live and work. That led to the creation of FedEx Cares, a community engagement program that seeks to make the world a better place through in-kind shipping, volunteerism and charitable giving.
Operation Warm provides warmth, confidence, and hope through basic need programs that connect underserved children to needed community resources. Their mission includes providing ways for corporate partners to engage employees in good works.
This partnership was formed to provide experiences for FedEx employees while leveraging shipping and logistics support. Operation Warm sought to provide FedEx employees with the experience of serving children.
METHOD
FedEx and Operation Warm implemented coat and shoe-gifting programs in communities where FedEx employees live and work, encouraging them to build direct relationships with local schools and take full ownership of future events. Programs were designed to promote employee engagement across all FedEx companies. Employees were encouraged to share their experiences on social media, driving mission awareness, and local press placements helped create positive buzz. FedEx identified leadership for each market, promoted the initiative and recruited employee volunteers. In some cases, Operation Warm handled all the program launch details; in others Operation Warm provided easy-to-follow training to employees. Operation Warm identified beneficiary schools, but invited input from FedEx.
On the day of each event, volunteers unboxed the new coats or shoes and displayed them on tables for the children to choose from. Operation Warm representatives attended all full-service events, while DIY events were coordinated by FedEx leads. Following each event, volunteers and market leads received a survey to help measure event success and participant satisfaction.
RESULTS
FedEx held 64 events in 48 markets.
FedEx employee satisfaction increased, with 93% reporting that participating in Operation Warm events boosted their morale and pride. 97% of FedEx team members said they enjoy doing something positive for children in need, and 100% would recommend Operation Warm events to a new FedEx team member. Finally, 200+ media placements and 37 social posts with total reach of 1,552,000+ followers helped raise awareness.
The 2022 events resulted in the delivery of 18,000 coats and 7,200 shoes, reaching a total of 25,200 children.
CAMPAIGN GALLERY
