Grow With Google Tour
Google recognizes that upskilling is crucial for employees to be able to fill the job market gap. As small and medium businesses grow, they look to their local community to fill jobs to bolster their growth.
Grow with Google partners with libraries, local community organizations, and SBDCs (Small Business Development Centers) to bring digital skills trainings, best practice workshops, one-on-one coaching, and hands-on demos to cities and towns all across the United States to help small businesses and job seekers.
A critical component of the tour is the Train-the-trainer model which engages local partners who will continue to train constituents, be a resource in the community, and help keep them remain connected to all of Grow with Google’s free curriculum, trainings, and resources.
Grow with Google visited more than 25 cities across the country last year, working with local community organizations, libraries, Americans, and elected officials at each tour stop. Google also brings its employees (Googlers) along to volunteer, engage with attendees in 1:1 coaching, and help host workshops.
Each tour stop offers a different, comprehensive experience for attendees, for example:
In Bozeman, Montana, Grow with Google offered workshops about how business owners can grow their business online, through tools like search engine optimization, a Google My Business listing, and more. There were also workshops that helped attendees learn how to build a presentation, new tips and tricks in spreadsheets, and much more.
In Alabama, local libraries in Birmingham, Opelika, and Scottsboro opened their doors for a week of digital skills training for Alabamians to host small business owners as well as job seekers who were ready to learn new digital skills.
As a result, in addition to traditional and social media coverage, hundreds of Googlers volunteered, over 10,000 individuals were trained and many local organizations remain engaged with Google as a result of the program.