National Park Foundation
Chartered by Congress in 1967 as the official nonprofit partner of the National Park Service, the National Park Foundation generates private support and builds strategic partnerships to protect and enhance America’s national parks for present and future generations.
Corporations have been key partners of the national parks since the very beginning, over 100 years ago, and that legacy has continued through the National Park Foundation. Through major initiatives including Find Your Park/Encuentra Tu Parque, Open OutDoors for Kids, service corps, wildlife and trail conservation, veteran engagement, disaster relief and more, corporations have provided more than $100 million in support for our national parks.
NPF’s corporate program has grown rapidly over the last five years as the Foundation leveraged the moment of the 2016 National Park Service Centennial to launch a new national sponsorship platform and raise its profile in the marketplace through creative and new activation and brand integration opportunities. The momentum has continued past the centennial celebration, as NPF successfully expanded its corporate partnerships, announcing several exciting new high-level partnerships with top brands.
Industry leaders including American Express, Budweiser, Hanesbrands, L.L.Bean, Nature Valley, Subaru, Union Pacific and Coca-Cola are inspiring people to discover the breadth and depth of America’s National Park System through their partnership with the National Park Foundation and support of the Find Your Park/Encuentra Tu Parque public engagement campaign.
Overall, a diverse roster of over 50 corporate partners are raising awareness and generating support for our national parks through cause marketing, licensing, philanthropic grants and in-kind contributions.
“The Golden Halo Award is a huge honor and a testament to the collective impact the National Park Foundation and partner companies are making for national parks and people across the country,” said Will Shafroth, president of the National Park Foundation. “When we invest in national parks, we’re supporting local communities as they’re inextricably connected. Together the National Park Foundation and our partners are helping to ensure national parks and local communities thrive.”