Evite Donations: Evite, Over 5,000 nonprofit organizations and Pledgeling
Evite is the world’s leading digital platform for online invitations boasting 100 million+ annual users. Evite noticed a growing consumer trend within their events: hosts wanted to ask guests to donate to their favorite charity in lieu of bringing gifts to their parties but there was no simple way to integrate the donation experience into the Evite platform. With growing competition from Facebook Events and Paperless Post, Evite also needed a way to differentiate themselves and appeal to a younger audience.
Collaborating with Pledgeling to create a seamless Evite donation experience, Evite embedded donation functionality into their events, enabling hosts to add the nonprofit of their choosing and personally ask guests to donate to their cause of choice. If they choose to donate (anonymously if they’d like), guests receive an immediate receipt for tax purposes. A built-in tool enables the host to thank each of their guests with a customizable thank you note. Evite Donations allows any event to become a meaningful fundraiser.
While Evite has been the category leader for many years, the company had seen invitation volume and advertising revenue shrinking over the past several years. With the addition of Evite Donations, 2017 saw its first growth in both revenue and invitations created in several years. Over 50,000 events have been pledged to charity through Evite Donations with hundreds of thousands of guests donating to their hosts’ favorite causes.
To date, over $5 million has been raised by Evite Donations to over 5,000 nonprofit organizations and donations doubled each quarter in 2017. Donations are made on average every five to ten minutes each day and go to organizations large and small in every cause area imaginable.
