CVS has a long cause marketing history starting with traditional point of sale fundraising with partners such as Boundless Playgrounds, Easter Seals, the ALS Therapy Alliance and St. Jude.
The company made international news in February 2014 by announcing that by October they would stop selling tobacco products.
The move was a major piece of the company’s overall repositioning as CVS Health, a firm dedicated to playing a bigger and bigger role in health care delivery.
There was great symbolism in the move, but it was far from just symbolic since tobacco sales accounted for about $2 billion in revenue for the 7,700 store chain.
The Cause Marketing Forum is thrilled to honor CVS Health for its bold leadership in running a major business to build a better world and the bottom line.