DoSomething.org is the cause leader in communicating with young people – 2.2 million participated in its cause campaigns last year.
With mall-based retailer, Aéropostale, DoSomething has rallied teens for six years running to answer the cry for donations of jeans for their homeless peers – the number one item teens request from shelters. Participating teens are encouraged to bring gently worn jeans to Aeropostale stores. As a thank you, for each pair donated, Aeropostale will give an additional 25% off a new pair of jeans, though no purchase is necessary. Together, the partnership has collected and donated over 2.5 million pairs of jeans.
In cooperation with Virgin Mobile, DoSomething rolled out “Vote Up or Shut Up,” an election campaign that supported young people running for office and allowed anyone, no matter what age, to get involved. The campaign created a pre-registration database of 16 and 17-year-olds so they can easily be reached and reminded to register to vote when they turn 18. Participants were able to pre-register online or via mobile phone to receive a reminder to register to vote when they turn 18. Additionally, the campaign helped young people over the age of 18 register to vote online through a partnership with HeadCount.org, and highlighted young candidates under the age of 25.
Other corporate partners inlude Intel, Staples and others, all founded on DoSomething’s success in engaging millennials where they “live” – primarily on their mobile phones and online – to produce wildly creative and effective campaigns.