Shoes4SanDiego: Halogen TV & Soles4Souls
Socially-conscious network Halogen TV partnered with non-profit Soles4Souls, Cox Communications and the San Diego Padres to collect 10,000+ pair of new and used shoes in one week from the local San Diego market to be redistributed to people worldwide in need of shoes.
Ten thousand pair of shoes were collected during the shoe drive campaign (valued at $10,000) to be refurbished and redistributed to children and families all across the world in need of shoes by Soles4Souls.
This winning video captured the hearts of our judges with its catchy simplicity and broad audience appeal.