Procter & Gamble
A cause marketing pioneer for more than three decades, Procter & Gamble focuses its corporate social investments on supporting disadvantaged youth and providing relief when disaster strikes. Brand campaigns include: Pampers 1 pack=1 vaccine initiative, protecting 100 million women and their babies against maternal and neonatal tetanus since 2006; Tide Loads of Hope, a mobile laundromat sent to disaster-stricken areas to wash, dry and fold clothing for free; and Dawn’s Everyday Wildlife Champions that donates product and funds to help clean wildlife affected by oil spills. Melanie Healey, Group VP for North America, will share P&G’s giving philosophy at the May 2012 Cause
Marketing Forum Conference in Chicago.