eBay Giving Works. eBay and MissionFish
eBay Giving Works was launched in 2003 to enable the eBay community to raise funds for their favorite charities. Funds are raised in four ways: Sellers donate 10 to 100% of their sales to a nonprofit and eBay waives that percentage of the seller’s fees. Nonprofits can sell their own merchandise. Buyers cans add a $1 or greater contribution when checking out. Customers can “Donate Now” directly to charity using PayPal.
Over time eBay – and its nonprofit implementation partner MissionFish – have expanded and deepened their offerings in a manner that drives donations while supporting eBay’s business by attracting new buyers and sellers, driving sell-through at above-average prices and simply makes transacting on eBay feel good.
In 2009, eBay spotlighted more charities on and offline, upgraded Give at Checkout and Donate Now and much more. The number of sellers with charity listings increased 60% over 2008. The number of charity listings increased by 150%. The overall program raised $50 million through transactional activity in 2009, nearly a third of the $162 million total it has raised since 2003.
