Boost Mobile RockCorps, RockCorps, Boost Mobile and Numerous Nonprofits
This program engages young people in community service by offering a free ticket to an exclusive concert in exchange for four hours of volunteer labor. In 2006, the campaign produced 14 concerts and recruited volunteers for 119 projects in cooperation with 51 nonprofit groups. Follow-up research indicated that more than 40% of those participating in RockCorps volunteered again, and for Boost Mobile, there was valuable increased awareness of the company.